Our Curly Girl line defines the natural curve of wavy, curly, and afro hair.

This is the name stylist Lorraine Massey gave to her method or routine for curly hair care when she wrote Curly Girl: The Handbook.

It is a method based on providing hydration and maintaining it so that curly hair loses its frizz and develops healthy curls.

Prohibited ingredients: silicones, sulfates, parabens, waxes, mineral oils, and drying alcohols.

One of the big problems with curly hair is its tendency to dryness and frizz, which is mostly due to the use of sulfate hair products, surfactants that remove dirt from the hair and consequently the natural oils that are responsible for nourishing it.

When people notice their hair getting rougher, they turn to standard masks and conditioners, which contain silicones. The problem with silicones is that they are not water soluble, so they need powerful agents, such as sulfates, to be removed. If we try to clean them with a sulfate-free shampoo, it won’t work; instead, they will accumulate, and the hair will appear dull and lacking brightness, with “flakes” or “dandruff” that won’t be the main cause.

No, these products are specific for curly hair, since their goal is to define the natural curl, not to create it.

Yes: they do not change the structure of the hair but help define the natural curl.

Their formula incorporates a 100% natural active ingredient derived from corn that improves curl resistance, controls frizz and protects from humidity.

Yes: spray the conditioner on dry hair and then dry it with the diffuser to better define the curl

No: they have the same function of defining natural curls. There are 4 types of curl activators on the market: gel, cream (most popular), custard and spray. Our special curl conditioner is the equivalent to a spray curl activator.

The ideal scenario when dealing with curly hair is avoiding products that weigh down your hair or leave any kind of residue. That is why our product is formulated with a light texture, which promotes hydration and defines the curl without leaving any residue.

If we want curly hair to be hydrated, frizz-free and with well-defined curls, other types of products that do not comply with the Curly Girl Method should not be used, as residue could accumulate in the hair and the effectiveness of the products would be compromised.