WHAT IS IT? Exclusive vegan formula without sulphates that cares and nourishes while enhancing colour. It is ideal to preserve the colour in between dyes. For an optimal result, combine this shampoo with the COLOR POWER MASK. HOW TO APPLY? Apply to damp hair and rinse. Apply again and leave it in for 2 to 3 minutes. Rinse with plenty of water. Recommended use for every wash. You can combine this shampoo with NEUTRAL COLOR POWER SHAMPOO to reduce the intensity of the chosen colour. WARNINGS: Use gloves during the application. Product not intended for full coverage of gray hair.