Dye 10.1 Platinum Ash Blonde, an advanced technology permanent hair color, belonging to the Valquer's professional hair color range . Its premium, vegan formula incorporates the innovative V-Plex technology, a complex rich in cysteines and sulfur amino acids, along with Arginine , providing intense and long-lasting color without compromising hair care.

Recommended by dermatologists , this professional hair dye has been developed to offer total gray coverage , an elegant and luminous ash platinum tone, superior shine and vitality, while maintaining the health of the hair fiber.

Main features

• Dye 10.1 Platinum Ash Blonde – professional permanent hair color.

• Vegan formula with no harsh ingredients .

• V-Plex Technology : an active complex that protects and repairs the hair fiber.

• Enriched with Arginine , which strengthens and binds keratin fibers from within.

• 100% gray hair coverage with maximum duration.

• Luminous, uniform and elegant ash platinum tone.

• Creamy coloring texture that is easy to apply, ideal for professionals.

Key benefits

• Ash platinum blonde with a professional and luminous finish .

• Intense, long-lasting and stable color , even after multiple washes.

• It provides superior shine, softness and vitality to the hair.

• Protects and repairs the hair fiber during the coloring process.

• Minimizes structural damage to the cuticle.

• Ideal for sensitized or gray hair.

• Designed for professional use in hairdressing .

Key ingredients and action

• V-Plex: an active complex rich in cysteines and sulfur amino acids that helps to restructure and protect the hair fiber from within, strengthening resistance and reducing damage.

• Arginine: a low molecular weight amino acid that strengthens the hair structure from within, improving keratin cohesion and providing shine and elasticity.

• Creamy coloring base: facilitates even distribution of the pigment and efficient professional application for homogeneous results.

Why choose this product?

Because it combines cutting-edge professional coloring technology with a vegan formula that intensely cares for the hair fiber . V-Plex technology works from within to strengthen the hair structure, while Arginine improves the cohesion of keratin fibers, providing shine, elasticity, and strength. This combination offers complete gray coverage, uniform and long-lasting color with a sophisticated ash platinum tone , ideal for professionals seeking precise, consistent, and high-quality results, endorsed by dermatologists.