The 10.7 Platinum Beige Blonde Hair Color is a permanent hair color with advanced technology, specifically formulated to achieve a luminous and long-lasting platinum beige blonde . Its premium, vegan formula combines Arginine and the innovative V-Plex technology , delivering deep, vibrant color with active hair care , ideal for professionals seeking exceptional results in both color and hair health.

Recommended by dermatologists , this professional hair dye guarantees total coverage, extraordinary shine, and stronger, healthier hair fibers.

Main features

• Dye 10.7 Platinum Blonde Beige – professional permanent hair color.

• Vegan formula with no harsh ingredients.

• V-Plex Technology: advanced active ingredient with cysteines and sulfur amino acids that strengthens and repairs the hair fiber from within.

• Arginine: an amino acid that improves hair cohesion and provides elasticity.

• 100% gray hair coverage with long-lasting results.

• Natural beige platinum blonde tone , sophisticated and luminous.

• Creamy texture that's easy to apply — ideal for professional use.

Key benefits

• Vibrant and uniform platinum blonde beige.

• Complete gray hair coverage and long-lasting color.

• Protects and repairs the cuticle during coloring.

• It strengthens the hair fiber, providing shine, softness and vitality .

• Professional results with less hair damage .

• Perfect for use in hair salons.

Key ingredients and action

• V-Plex Technology: a hair complex that acts from within the fiber to strengthen, protect and repair the hair structure.
• Arginine: a low molecular weight amino acid that strengthens keratin, improves cohesion, elasticity and shine.
• High-quality pigments: distribute color evenly for a professional finish and a pure beige platinum blonde.

Why choose this product?

Because it combines advanced professional coloring technology with a vegan formula that cares for and protects the hair fiber . The innovative V-Plex technology works from the core of the hair fiber to strengthen and repair, while Arginine improves the cohesion of hair proteins, providing shine, strength, and elasticity . This hair color offers intense color, complete gray coverage, and a natural platinum beige finish , ideal for stylists seeking impeccable results and comprehensive hair care , with the peace of mind that comes from dermatologist recommendations .