The 12.0 Natural Super Lightening Hair Color is a professional permanent hair color with advanced technology, formulated to deliver an extremely light and luminous tone , ideal for achieving light bases or precise pre-lightening. It belongs to our Premium Professional Hair Color range , with vegan formulation incorporating Arginine and the innovative V-Plex technology, combining high-performance color with active hair care during the coloring process.

Recommended by dermatologists , this professional hair dye provides complete gray coverage , vibrant color, and stronger, shinier, healthier hair.

Main features

• Dye 12.0 Super Lightening Natural – professional permanent hair color.

• Vegan formula with no harsh ingredients.

• V-Plex Technology: active complex with cysteines and sulfur amino acids that strengthens, protects and repairs the hair fiber from within.

• Arginine: an amino acid that improves cohesion, elasticity, and strength of keratin fibers.

• 100% gray hair coverage with maximum color duration.

• Super lightening natural tone , perfect as a light base or for gradual lightening.

• Creamy texture that is easy to apply for salon professionals.

Key benefits

• Super brightening color, very luminous and uniform .

• Complete gray hair coverage , even on medium-toned hair.

• Protects and repairs the hair fiber during the coloring process.

• It provides intense shine, softness and vitality from the first application.

• Professional formula that minimizes structural damage to the cuticle.

• Ideal for professional use in hairdressing and styling .

Key ingredients and action

• V-Plex Technology : a hair complex that acts from within the fiber to strengthen, protect and repair the hair structure.

• Arginine : a low molecular weight amino acid that strengthens keratin, improves cohesion, elasticity and shine.

• High-quality pigments : distribute color evenly for a professional, homogeneous and long-lasting finish.

Why choose this product?

Because it combines advanced professional coloring technology with a vegan formula that respects hair health . The innovative V-Plex technology, along with Arginine, works synergistically to protect, repair, and strengthen the hair fiber from within, delivering a natural, even, super-lightening tone, complete gray coverage, and a luminous, professional finish . It's an ideal choice for professionals seeking superior technical results and high-level hair care, with the confidence of a dermatologist-recommended product.