The 12.1 Super Lightening Ash Hair Color is a professional permanent hair color with advanced technology, formulated to achieve an extremely light blonde with balanced ash undertones . This hair color is part of our Premium Professional Hair Color range , with a vegan formula incorporating Arginine and the innovative V-Plex technology , offering high-performance coloring with active hair care throughout the process.

Recommended by dermatologists , this professional dye guarantees total gray coverage , a uniform ash tone and stronger, shinier and healthier hair fibers.

Main features

• Dye 12.1 Super Lightening Ash – professional permanent hair color.

• Vegan formula without harsh ingredients.

• V-Plex Technology: active complex with cysteines and sulfur amino acids that strengthens, protects and repairs the hair fiber from within.

• Arginine: an amino acid that improves cohesion, elasticity, and strength of keratin fibers.

• 100% gray hair coverage with maximum color duration.

• Super lightening ash tone , balanced, cool and luminous.

• Creamy texture that is easy to apply for salon professionals.

Key benefits

• Super-lightening ash tone with a luminous and sophisticated finish.

• Complete gray coverage even on medium-toned hair.

• Protects and repairs the hair fiber during the coloring process.

• It provides intense shine, softness and vitality from the first application.

• Professional formula that minimizes structural damage to the cuticle.

• Ideal for professional use in hairdressing and expert styling .

Ingredients and action

• V-Plex Technology : a hair complex that acts from within the fiber to strengthen, protect and repair the hair structure.

• Arginine : a low molecular weight amino acid that strengthens keratin, improves cohesion, elasticity and shine.

• High-quality pigments : distribute color evenly for a professional, homogeneous and long-lasting finish.

Why choose this product?

Because it combines advanced professional coloring technology with a vegan formula that respects hair health . V-Plex technology, along with Arginine, works synergistically to protect, repair, and strengthen the hair fiber from within, delivering a uniform, super-lightening ash tone, complete gray coverage, and a luminous finish . It's the ideal choice for professionals seeking superior technical results and high-level hair care , with the confidence of a dermatologist-recommended product.