The 12.11 Intense Ash Super Lightening Hair Color is a professional permanent hair color with advanced technology , formulated to deliver a super lightening shade with an intense ash undertone , ideal for achieving very light blondes with cool and sophisticated highlights. This coloring cream belongs to our Premium Professional Hair Color range , with a vegan formulation incorporating Arginine and the innovative V-Plex technology , combining active hair care with high-impact color from the first application.

Recommended by dermatologists , this professional dye provides total gray coverage , a long-lasting, luminous color and a finish with shine, softness and vitality in every strand.

Main features

• Dye 12.11 Super Lightening Intense Ash – professional permanent hair color.

• Vegan formula , without harsh ingredients.

• V-Plex Technology: active complex with cysteines and sulfur amino acids that strengthens, protects and repairs the hair fiber from within.

• Arginine: a low molecular weight amino acid that improves the cohesion, elasticity, and strength of keratin fibers.

• 100% gray coverage with maximum color duration, even on difficult hair.

• Super-lightening shade with an intense, sophisticated, cool and luminous ash undertone .

• Professional creamy texture that is easy to apply — ideal for use in hair salons.

Key benefits

• Super lightening color with an intense ash undertone and a professional, uniform and sophisticated finish.

• Complete gray hair coverage , even on difficult or sensitized hair.

• Protects and repairs the hair fiber throughout the entire coloring process.

• It provides intense shine, softness and vitality from the first application.

• Professional formula that minimizes structural damage to the cuticle.

• Excellent results for professional use in hairdressing and technical styling .

Ingredients and action

• V-Plex Technology : a hair complex that acts from within the fiber to strengthen, protect and repair the hair structure during coloring.

• Arginine : a low molecular weight amino acid that strengthens keratin , improving cohesion, elasticity and shine.

• High-quality pigments : distribute color evenly for a professional, intense and long-lasting finish.

Why choose this product?

Because it combines advanced professional coloring technology with a vegan formula that respects hair health . The synergy between V-Plex and Arginine protects, repairs, and strengthens the hair fiber from within, delivering an elegant, intense, super-lightening ash tone, complete gray coverage, and a luminous, long-lasting finish . It's the ideal choice for professionals seeking superior technical results and high-level hair care , with the confidence of a dermatologist-recommended product.