Because they do not contain sulfates, silicones, dyes and salt

– Sulfate substitutes: other surfactants that are much milder and less irritating to the scalp, such as betaine, amphoacetates, sulfosuccinates and isethionate.

– Silicone substitutes: instead of silicones, the shampoo contains plant-based oligosaccharides and Phytokeratine (natural proteins), both of which condition and soften the hair in a light way, achieving hydrated, nourished, loose and manageable hair,

– Salt substitute: thickener that provides a sponge texture suitable for sensitive skin formulations

The biggest difference with a regular shampoo with sulphates is the sensitisation of the scalp. Shampoos with sulphates have a high foaming and cleansing power, and sulphate-free shampoos are less irritating for sensitive scalps.

There are other sulphate-free shampoos on the market, but they are lacking in viscosity, foam and cleansing power. Our 0% shampoo with a sponge texture and high viscosity, produces a much softer foam, with finer and smaller air bubbles, giving the sensation of a creamier foam, obtaining extreme softness and cleanliness on the hair.

The most common sulfate surfactants are sodium lauryl sulfate (SLS), sodium laureth sulphate (SLES), and sodium coco sulphate (SCS).

They contain mild and less irritating surfactants for all types of scalp, even sensitive ones.

They have a creamy texture which should be left on for 3 to 5 minutes. in the hair and then rinse.

None of our masks contain silicones.

It is best to use it once a week, but it depends on how damaged your hair is.

The two-phase conditioner is watery and the mask has a creamier texture. The biphasic conditioner has an immediate effect and the mask needs at least 3 minutes to act, in fact the ideal would be to leave it acting on the hair for 15 minutes. The mask needs rinsing and the two-phase conditioner does not.